Newspaper industry, will it sustainable?
Just like what many people already know, newspaper industry is on it’s worst condition today. Due to the advanced of internet, people is choosing a cheaper and yet more available source of news, that is website news and blogs.
If you want to illustrate this condition. it is like a parody of Dickens, Today is the best of times and the worst of times for newspapers industries.
The worst indications times:
Many layoffs (incl downsizing at some of the country’s biggest papers). For example Los Angeles Times confirmed that it was cutting 250 jobs, amongst them is 150 in the newsroom, this layoffs makes their current editorial staffs to be 700, down from 1,200 in 2001 (imagine it! almost half of it).
The layoffs also taken by the Tampa (Fla.) Tribune, the Baltimore Sun, the Hartford Courant, the Milwaukee Journal Sentinel and many others.
But newspaper today is on it’s peak performance, you may notice many newspaper company becoming a multimedia company. They provide and produce informations from many sources, eg: print, online, on air and mobile devices.
So is the glass half empty and getting emptier each day, as some news industry prognosticators believe? Or is it half full, and poised to eventually fill up again, some optimists believe?
How do newspaper company should behave on this time of tribulation? Many analysts think that they should behave just like a newbie netpreneur do. They have to perform business process reengineering, downsizing, changing direction, etc.
They have to be leaner and be innovative. Faster, smarter, and smaller. Just like what seth godin said, Small is the new big. They also have to combine more jobs, eg merging some departments into one departmen.
Tags: newspaper, business, industry, business process reengineering, journalist, media business
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